Google Local Services Ads (LSAs) have emerged as a powerful tool for service-based businesses to connect with local customers quickly and efficiently. Unlike traditional search ads, LSAs offer a unique approach that can significantly boost your local marketing strategy.
Key Takeaways:
• LSAs are optimized for voice search, enhancing visibility on smart devices like Google Home.
• Businesses only pay for valid leads, with costs ranging from $6 to $30 per lead.
• LSAs can supplement your SEO efforts by generating more clicks than organic search results.
• Detailed business profiles and geotargeting are crucial for maximizing the effectiveness of your LSA campaigns.
Unlocking the Power of Google Local Services Ads
Understanding the Unique Advantages of Google Local Services Ads
Unlike traditional Google search ads, LSAs do not rely on keyword targeting. Instead, Google automatically triggers these ads based on the information provided in your business profile. This means that optimizing your business details, such as location, services offered, and operating hours, is crucial for effective ad placement.
Generating High-Quality Leads at Lower Costs
One of the primary benefits of LSAs is the potential to generate leads at a lower cost compared to traditional search ads. Businesses are only charged for valid leads, with costs ranging from £6 to £30 per lead – significantly lower than the average cost per lead for search ads.
Boosting Visibility through Voice Search
With the growing popularity of voice search, LSAs offer a unique advantage by appearing in responses to relevant voice queries. This increased visibility on devices like Google Home can be a game-changer for service-based businesses looking to connect with local customers.
Complementing Your SEO Strategy
Google Local Services Ads can also supplement your search engine optimization (SEO) efforts. By generating more clicks than organic search results, LSAs can help fill gaps in your SEO strategy and ensure your business remains visible in the local search landscape.
Setting Up and Managing Your Google Local Services Ads
To get started with LSAs, you’ll need to navigate to Google’s LSA home page, confirm your business eligibility, and fill out your business profile. Remember, your LSA profile is separate from your Google Business Profile, but the two are connected.
Once your ads are running, you can manage and adjust your budget, which is separate from your Google Ads budget. Increasing or decreasing your budget directly impacts the number of leads generated.
Optimizing for Success
To maximize the effectiveness of your Google Local Services Ads, it’s crucial to ensure your Google Business Profile is up-to-date and optimized. This information is used to create your LSA profile, so keeping it accurate and comprehensive is key.
Additionally, setting a budget for at least 20 leads per week and focusing on geotargeting within your local area can help you get the most out of your LSA campaign.
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