Brewers Coffee
Brewers Coffee, a South African coffee roaster passionate about exceptional coffee experiences, is dedicated to sourcing the finest beans and sharing their knowledge with coffee enthusiasts. From single-origin specialties to expertly crafted blends, Brewers Coffee offers a variety of options to satisfy every taste bud.
Project overview:
We partnered with Brewers Coffee on a journey of digital transformation. Our mission? To elevate Brewers Coffee’s online presence and propel them towards achieving their key goals:
- Amplifying Brand Awareness: We aimed to make Brewers Coffee a household name amongst coffee connoisseurs in South Africa and beyond.
- Driving Sales Growth: Our strategy focused on increasing sales across both consumer and business segments, catering to individual coffee lovers and businesses seeking high-quality beans.
- Cultivating a Coffee Community: We envisioned fostering a vibrant online space where coffee enthusiasts could connect, share their passion, and learn from Brewers Coffee’s expertise.
A Multi-Faceted Approach: Brewing Success One Step at a Time
To achieve these goals, we crafted a multi-faceted digital marketing strategy encompassing:
- Social Media Mastery: We created engaging and informative content for platforms like Instagram and Facebook, showcasing Brewers Coffee’s unique offerings and brewing tips. We leveraged targeted social media advertising to reach a wider audience and ignite conversations about the brand.
- SEO Savvy: We optimized Brewers Coffee’s website for relevant search terms, ensuring it appeared at the top of search engine results pages (SERPs) for potential customers seeking exceptional coffee beans.
- Targeted Advertising: Strategically placed paid advertisements across various online platforms further extended Brewers Coffee’s reach, ensuring their message resonated with coffee enthusiasts actively searching for speciality beans.
This comprehensive strategy ensured maximum impact and a seamless user experience for those exploring Brewers Coffee online.
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What clients say
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James Tucker
CEO at Real World Academies
“My company’s Google rankings and overall site traffic improved dramatically after just a few months of working with this agency. The service we’ve received from their team has consistently been above and beyond our expectations.”
George Strohmaier
CEO at Johny Wee
“Our phone has not stopped ringing and our call booking calendar looks fuller than ever. The increase in visibility and engagement has been phenomenal. Echo Humans expertise in optimising our profiles has made a significant impact on our business, driving more customers to reach out to us than ever before. We are extremely satisfied with the results and highly recommend their services to any business looking to boost their online presence.
Thank you, Echo Humans, for your full attention every step of the way!
”
Binoy DasGupta
Senior Automation Engineer
“Instrumental in driving the success of our company's product portfolio. Using a data-driven approach consistently relying on data analysis to make informed decisions. They demonstrated a deep understanding of metrics, analytics, and key performance indicators and used them to measure the success of our products. Made a significant impact on our organisation's product development efforts.”
Irene Smith
Design Controls Lead
“Highly skilled at connecting the dots between development, design and UX requirements to bring projects to fruition. They will always deliver an exceptional product in a timely manner, making sure that all requirements are met and that they will deliver a high level of customer satisfaction.
I think they are excellent and will certainly bring value to any business.”
Phil Iley
VP - Digital Innovation at Corpay
“Passionate and enthusiastic professionals. They bring extensive marketing and big brand experience - enabling them to offer fresh and innovative solutions to any marketing endeavors. They are straightforward, direct and effectively challenges established ways of thinking in order to break down barriers and deliver quality outcomes. Genuinely cares about the experiences they create and always strives to think big, start small and build user-centred journeys that deliver value for the customer and operation.”
Tom Neal
Head of Product
“Processing a unique blend of digital experience and creative thinking which is invaluable to drive forward any roadmap. They've genuine passion and ability to understand user needs and will always challenge the norm to bring new ideas to the table.”
Rick Giner
MD - Everest Engineering
“I've had the good fortune to work on two projects led by Echo Humans, at two different occasions, And the knowledge of Email Campaigns, SEM, and how to effectively implement a baseline SEO and SEM strategy, is excellent!”
Adam Shabbir
Service Owner - Genomics England
“Working with the Echo team has been a delight, and I highly recommend them to anyone seeking top-tier service. Recently, they helped us set up my Google Business Profile, and Email campaign further showcasing their commitment to delivering fantastic results.”
