Raymarine
Raymarine equips boaters of all levels with the latest marine electronics, empowering them to explore confidently, fish smarter, and navigate safely.
Raymarine, a leader in marine electronics, sought to revamp their website to deliver a smoother user experience and showcase their extensive product range. A key hurdle was migrating their complex product data from a traditional database to a modern headless CMS (Content Management System).
Project overview:
We partnered with Raymarine to embark on this exciting project. Our collaborative efforts focused on three key objectives:
- Highlighting Innovation: We aimed to showcase Raymarine’s award-winning technology and its potential to transform the boating experience. Compelling visuals and engaging content would inspire users to discover how Raymarine’s products could enhance their time on the water.
- Prioritizing User Experience: Understanding the varying needs of boaters was crucial. We envisioned a user-friendly and intuitive website that allowed users to easily find the information and products most relevant to their specific boating endeavors. Intuitive navigation and clear product descriptions were prioritized to ensure a smooth and efficient online journey.
- Embracing Omnichannel Consistency: Seamless customer journeys were paramount. We strived to integrate the revamped website seamlessly with Raymarine’s physical stores and customer service channels. This holistic approach would provide boaters with a consistent and convenient experience, regardless of whether they were researching online or interacting with Raymarine in person.
Echo Humans: Steering Raymarine Towards Success
By combining our expertise in digital strategy and user experience design with Raymarine’s innovative products, Echo Humans was able to deliver a website that truly impressed. The revamped platform effectively met Raymarine’s key objectives:
- Engaging content showcased the power of Raymarine’s technology, inspiring boaters to explore the possibilities.
- User-friendly navigation and clear product descriptions facilitated a smooth online experience.
- Seamless integration with Raymarine’s broader sales and support ecosystem ensured a consistent customer journey across all touchpoints.
The Future of Boating: Charted by Echo Humans and Raymarine
The success of this collaboration paves the way for Raymarine’s continued digital evolution. Echo Humans remains committed to partnering with Raymarine as they navigate the ever-changing digital landscape. Together, we strive to ensure that boaters of all levels have access to the information and technology they need to make their next voyage a resounding success.
http://echohumans/project-view/plainst-technologies/
What clients say
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James Tucker
CEO at Real World Academies
“My company’s Google rankings and overall site traffic improved dramatically after just a few months of working with this agency. The service we’ve received from their team has consistently been above and beyond our expectations.”
George Strohmaier
CEO at Johny Wee
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Thank you, Echo Humans, for your full attention every step of the way!
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Binoy DasGupta
Senior Automation Engineer
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Irene Smith
Design Controls Lead
“Highly skilled at connecting the dots between development, design and UX requirements to bring projects to fruition. They will always deliver an exceptional product in a timely manner, making sure that all requirements are met and that they will deliver a high level of customer satisfaction.
I think they are excellent and will certainly bring value to any business.”
Phil Iley
VP - Digital Innovation at Corpay
“Passionate and enthusiastic professionals. They bring extensive marketing and big brand experience - enabling them to offer fresh and innovative solutions to any marketing endeavors. They are straightforward, direct and effectively challenges established ways of thinking in order to break down barriers and deliver quality outcomes. Genuinely cares about the experiences they create and always strives to think big, start small and build user-centred journeys that deliver value for the customer and operation.”
Tom Neal
Head of Product
“Processing a unique blend of digital experience and creative thinking which is invaluable to drive forward any roadmap. They've genuine passion and ability to understand user needs and will always challenge the norm to bring new ideas to the table.”
Rick Giner
MD - Everest Engineering
“I've had the good fortune to work on two projects led by Echo Humans, at two different occasions, And the knowledge of Email Campaigns, SEM, and how to effectively implement a baseline SEO and SEM strategy, is excellent!”
Adam Shabbir
Service Owner - Genomics England
“Working with the Echo team has been a delight, and I highly recommend them to anyone seeking top-tier service. Recently, they helped us set up my Google Business Profile, and Email campaign further showcasing their commitment to delivering fantastic results.”
