Fossil – Case study Amazon marketing

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Fossil, a renowned American lifestyle brand, is synonymous with vintage-inspired watches, leather goods, and apparel. They cultivate a unique brand identity that blends timeless design with a touch of nostalgia.

Achieved a Click Through Rate of 2.2% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Increased traffic by 30% year on year.
Increased organic search by 13%

Challenge

While Fossil enjoyed a strong brand presence, they sought to expand their reach and tap into the vast potential of the Amazon marketplace. However, navigating the complexities of Amazon marketing and advertising required a strategic approach to maximize visibility and sales.

Solution

JOMA Agency partnered with Fossil to develop a comprehensive Amazon marketing strategy, including:

  • Product Page Optimization: Optimized product listings with high-quality images, compelling descriptions, and targeted keywords to ensure discoverability within Amazon's search engine.
  • Amazon Advertising Campaigns: Implemented targeted PPC (pay-per-click) advertising campaigns to drive qualified traffic to Fossil's product pages. This ensured their products reached the right audience at the right time within the Amazon marketplace.
  • Brand Store Creation: Established a dedicated Fossil brand store on Amazon, fostering brand recognition and offering a cohesive shopping experience within the platform.
  • Data-Driven Optimization: Continuously monitored campaign performance, analyzed customer behavior, and optimized strategies to maximize return on investment (ROI).

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

  • Increased Brand Visibility: Optimized product listings and targeted advertising campaigns significantly enhanced Fossil's visibility on Amazon, reaching a wider audience of potential customers.
  • Sales Growth: JOMA Agency's strategic approach led to a substantial increase in sales on Amazon, solidifying Fossil's presence within the e-commerce giant.
  • Enhanced Brand Control: Establishing a dedicated brand store provided Fossil with greater control over brand messaging and customer experience on the Amazon platform.

JOMA Agency's expertise in Amazon marketing empowered Fossil to unearth a new avenue for e-commerce success. By leveraging targeted strategies, data-driven optimization, and a dedicated brand store, JOMA Agency helped Fossil reach new audiences and achieve significant sales growth on the world's largest online marketplace.

9% CTR

20% less CPA

272% ROI

From The Client

"JOMA Agency's expertise in Amazon marketing was exactly what we needed. Their team developed a comprehensive strategy that addressed all aspects of our presence on the platform. From optimizing product listings to implementing targeted advertising campaigns, JOMA Agency ensured our products were discoverable and reached the right audience."

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