Knauf – Case study website redesign (UK)

Knauf is a globally recognized leader in building materials, particularly known for their high-quality drywall products. Knauf offers a comprehensive range of construction solutions, encompassing everything from drywall systems and insulation materials to plasters and acoustic ceiling panels. Their commitment to sustainability and quality has made them a trusted partner for construction projects worldwide.

Challenge

To audit existing content, requirement gathering workshops and create requirement documents, create updates AI and UX, alongside clickable prototype, then complete redesign and development of their UK website.
Knauf UK's website, while informative, lacked a user-friendly structure and intuitive navigation. This made it difficult for architects, builders, and homeowners to find the specific products and information they needed.

Solution

A dynamically headless CMS migration of all existing content. alongside the creation of customer personas and completely overhauled information Architecture. User experience was developed and tested against each persona, and business objectives, and user tested for quality. A brand new brand and asset tool kit, which enhanced the product suit by using animated product views, high quality (to retina) imagery

Discovery & Requirements Workshops: Collaborated with Knauf to understand their goals, target audience, and brand vision for the website. Defined key functionalities and content requirements through interactive workshops.

User Experience (UX) Optimization: Conducted user research and analyzed website data to identify areas for improvement. Optimized the website architecture and information flow for enhanced user navigation and discoverability.

Clickable Prototype Development: Created interactive prototypes to test and refine the website's user interface (UI) before final development. This allowed for user feedback and ensured a smooth and intuitive user experience.

Improved Information Architecture (IA): Conducted user research to understand user needs and information-seeking behavior. This data informed the development of a new IA that categorizes content logically and intuitively, making it easier to find specific products, technical specifications, sustainability information, and inspirational project galleries.

Enhanced User Interface (UI) Design: Implemented a clean layout with a clear hierarchy of information and a focus on white space, creating a visually uncluttered and easy-to-navigate experience. A powerful search function with relevant filters allows users to quickly find specific products or resources.

Responsive Design: Ensured the website adapts seamlessly to all devices (desktop, tablet, smartphone) for on-the-go access to information.

High-Impact Design & Development: Translated the approved prototypes into a visually appealing and user-friendly website design. Implemented the design with a focus on responsiveness, ensuring optimal viewing across all devices.

Results

The result was a modern, sleek, clean redesign with an intuitive user experience, which increased leads by 26%.

Improved User Experience: Streamlined IA and intuitive UI design contribute to a positive user experience, making it easier for architects, builders, and homeowners to find the information they need.

Increased User Engagement: A user-friendly website encourages users to explore Knauf UK's products and resources, potentially influencing purchasing decisions and fostering brand loyalty.

Solidified Brand Position: The website reflects Knauf UK's commitment to innovation and user-centricity, solidifying their position as a leading name in building materials.

From The Client

"I'm thrilled with the new website! Huge thanks to the Joma agency team for absolutely knocking it out of the park. They really took the time to understand Knauf's brand and what we wanted to achieve with the redesign. The website is so much more user-friendly now. Joma made navigating our extensive product portfolio a breeze, which is a game-changer for our customers. They also did a fantastic job with the visuals. The clean design and high-quality images really showcase our products in the best light. I'm especially impressed with how Joma seamlessly integrated our sustainability efforts into the website. Highlighting our commitment to eco-friendly practices is a big priority for Knauf, and Joma found a way to communicate that effectively without feeling preachy. Overall, Joma delivered a website that's not only beautiful but also functional and strategically aligned with Knauf's values. This is a major win for us, and I'm confident it will have a positive impact on our business."